How Human Virtual Assistants Are Leveraging AI Tools: A 10-Year Success Story with Josephine Ison
What happens when you combine AI’s efficiency with human creativity and oversight? You get the best of both worlds—and that’s exactly what GetFriday delivered for Josephine Ison’s entertainment empire. Over 10 years of partnership, we’ve evolved from traditional virtual assistance to AI-powered content creation that maintains the authentic human touch her brands are known for. Results at a Glance • 10 years of continuous partnership (2015-2025) • Consistent content output across 3 businesses • 15+ hours saved monthly on content creation • Maintained authentic brand voice across all platforms • Improved audience engagement through strategic AI-human collaboration Client Background Josephine Ison is the Director and Vocalist of Event Entertainers (NSW, Australia), a company specializing in live music for corporate events, weddings, and special occasions. She also leads Nouvelle Glass (personalized engraved glassware) and Duke Music (premier live music collective). Managing multiple creative businesses while also performing requires exceptional time management—and that’s where GetFriday became indispensable. CREATIVE INDUSTRY INSIGHT: Content creators and performers face unique challenges: their value comes from creativity and personal brand, yet they need consistent marketing presence. AI tools enable content generation at scale while human VAs ensure quality and brand alignment. The Challenge Time Constraints: Performing at events, managing bookings, and running three businesses left minimal time for content creation. Content Consistency: Maintaining regular blog posts, social media updates, and email newsletters across multiple brands was overwhelming. Resource Limitations: As a creative professional, Josephine needed marketing support that understood her brand voice and could execute independently. The AI + Human Solution GetFriday implemented an innovative AI-powered workflow that combines ChatGPT’s capabilities with human editorial oversight: Blog Post Creation: AI generates initial drafts showcasing past events and industry insights. Human VA refines for brand voice, adds personal touches, and ensures accuracy. Social Media Management: ChatGPT creates caption variations for Instagram and Facebook. VA selects best options, adapts timing, and schedules strategically. Newsletter Development: AI drafts personalized newsletters about upcoming events. Human review ensures tone matches Josephine’s warm, professional style. Brand Consistency: Every AI-generated piece is reviewed and refined by GetFriday’s team to maintain authenticity and professionalism. Why AI Alone Isn’t Enough: While AI tools like ChatGPT are powerful, they lack: • Understanding of brand nuance and voice evolution • Context about specific events, clients, and industry relationships • Quality control to catch errors or off-brand content • Strategic thinking about content timing and audience engagement GetFriday’s approach: AI generation → Human refinement → Client approval. This workflow delivers efficiency without sacrificing quality. The Results Efficiency: Content creation time reduced by 70%, freeing Josephine for strategic decisions and business growth. Consistency: Regular publishing maintained across all platforms—blogs updated weekly, social posts daily, newsletters monthly. Engagement: Well-crafted content improved audience interaction and strengthened client relationships. 10-Year Partnership: The relationship has evolved from basic admin support to sophisticated AI-powered content strategy. Client Testimonial “I’ve had the team at GetFriday working with me for almost ten years. They’ve assisted with pretty much every part of my businesses—marketing, social media, web development, research, admin, travel, and personal organization. I firmly believe working closely with the team has helped them help me and made my life easier in every way, giving me more time to grow my businesses. Thank you to everyone in the Team, especially Aamira and Keerthana! I hope I can one day meet you in person to thank you.” — Josephine Ison Key Takeaway The future of virtual assistance isn’t human OR AI—it’s human AND AI. GetFriday’s model combines AI efficiency with human judgment, delivering content that’s both scalable and authentic. This approach works especially well for creative professionals who need consistent output without losing their unique voice. Ready to Experience AI-Powered Virtual Assistance? Discover the Human + AI Advantage Schedule a consultation to learn how GetFriday’s AI-powered virtual assistants can transform your content creation while maintaining your authentic brand voice.
What happens when you combine AI’s efficiency with human creativity and oversight? You get the best of both worlds—and that’s exactly what GetFriday delivered for Josephine Ison’s entertainment empire. Over 10 years of partnership, we’ve evolved from traditional virtual assistance to AI-powered content creation that maintains the authentic human touch her brands are known for. Results at a Glance • 10 years of continuous partnership (2015-2025) • Consistent content output across 3 businesses • 15+ hours saved monthly on content creation • Maintained authentic brand voice across all platforms • Improved audience engagement through strategic AI-human collaboration Client Background Josephine Ison is the Director and Vocalist of Event Entertainers (NSW, Australia), a company specializing in live music for corporate events, weddings, and special occasions. She also leads Nouvelle Glass (personalized engraved glassware) and Duke Music (premier live music collective). Managing multiple creative businesses while also performing requires exceptional time management—and that’s where GetFriday became indispensable. CREATIVE INDUSTRY INSIGHT: Content creators and performers face unique challenges: their value comes from creativity and personal brand, yet they need consistent marketing presence. AI tools enable content generation at scale while human VAs ensure quality and brand alignment. The Challenge Time Constraints: Performing at events, managing bookings, and running three businesses left minimal time for content creation. Content Consistency: Maintaining regular blog posts, social media updates, and email newsletters across multiple brands was overwhelming. Resource Limitations: As a creative professional, Josephine needed marketing support that understood her brand voice and could execute independently. The AI + Human Solution GetFriday implemented an innovative AI-powered workflow that combines ChatGPT’s capabilities with human editorial oversight: Blog Post Creation: AI generates initial drafts showcasing past events and industry insights. Human VA refines for brand voice, adds personal touches, and ensures accuracy. Social Media Management: ChatGPT creates caption variations for Instagram and Facebook. VA selects best options, adapts timing, and schedules strategically. Newsletter Development: AI drafts personalized newsletters about upcoming events. Human review ensures tone matches Josephine’s warm, professional style. Brand Consistency: Every AI-generated piece is reviewed and refined by GetFriday’s team to maintain authenticity and professionalism. Why AI Alone Isn’t Enough: While AI tools like ChatGPT are powerful, they lack: • Understanding of brand nuance and voice evolution • Context about specific events, clients, and industry relationships • Quality control to catch errors or off-brand content • Strategic thinking about content timing and audience engagement GetFriday’s approach: AI generation → Human refinement → Client approval. This workflow delivers efficiency without sacrificing quality. The Results Efficiency: Content creation time reduced by 70%, freeing Josephine for strategic decisions and business growth. Consistency: Regular publishing maintained across all platforms—blogs updated weekly, social posts daily, newsletters monthly. Engagement: Well-crafted content improved audience interaction and strengthened client relationships. 10-Year Partnership: The relationship has evolved from basic admin support to sophisticated AI-powered content strategy. Client Testimonial “I’ve had the team at GetFriday working with me for almost ten years. They’ve assisted with pretty much every part of my businesses—marketing, social media, web development, research, admin, travel, and personal organization. I firmly believe working closely with the team has helped them help me and made my life easier in every way, giving me more time to grow my businesses. Thank you to everyone in the Team, especially Aamira and Keerthana! I hope I can one day meet you in person to thank you.” — Josephine Ison Key Takeaway The future of virtual assistance isn’t human OR AI—it’s human AND AI. GetFriday’s model combines AI efficiency with human judgment, delivering content that’s both scalable and authentic. This approach works especially well for creative professionals who need consistent output without losing their unique voice. Ready to Experience AI-Powered Virtual Assistance? Discover the Human + AI Advantage Schedule a consultation to learn how GetFriday’s AI-powered virtual assistants can transform your content creation while maintaining your authentic brand voice.