AI Automation Services for Your Business
Your virtual assistant, now with AI tools set up properly. We help small businesses automate the repetitive parts of sales, support, marketing, admin and reporting, and a real person keeps an eye on the results. No in-house automation team needed.
Automation that works alongside your assistant, not instead of one
AI tools are quick at repetitive, high-volume work: sorting leads, answering common questions, updating records, drafting first versions of reports. The trouble is that most small businesses have nobody to set them up, connect them to existing systems and make sure they keep working.
That's what we do. We set up AI automation in the systems you already use, and a dedicated assistant handles the exceptions and decisions the automation shouldn't make on its own.
Less repetitive work reaches your desk, and your assistant spends more time on the jobs that need a person.
Automation handles the volume. Your assistant handles the judgement.
We never hand your business over to a bot. Every automation we build has an assistant checking the results and stepping in when something looks wrong.
AI automation services we offer
From one automated workflow to a fully connected set-up.
Sales & Customer-Facing
CRM & Sales Automation
Works with
New leads get a reply in minutes rather than sitting there overnight.
Customer Support Automation
Works with
Routine questions are answered straight away, and only the real exceptions reach a person.
Marketing Automation
Works with
Leads keep hearing from you between campaigns instead of going cold.
eCommerce Automation
Works with
Fewer order updates by hand, and abandoned carts followed up automatically.
Operations & People
Administrative Workflow Automation
Works with
Routine admin steps happen on their own instead of depending on someone remembering.
Recruitment & HR Automation
Works with
Every new hire gets the same onboarding without HR chasing each step.
Finance & Operations Automation
Works with
Invoices go out and get chased automatically, so you get paid sooner.
No-Code & Low-Code Automation
Works with
Your apps share data with each other without a developer having to connect them.
Insight & Reporting
Reporting & Business Intelligence Automation
Works with
The same report arrives every week, built automatically instead of by hand.
Research & Data Automation
Works with
Regular research and monitoring run on schedule without anyone starting them.
Tools we automate with
We connect and automate the software you already run your business on.
CRM & Marketing Tools
Support & eCommerce Tools
Automation Platforms
Finance & Reporting Tools
Why automate
What automation usually changes:
Faster Response Times
Leads and customer questions answered straight away instead of waiting for someone to be free.
Lower Cost Than Hiring
More volume handled without hiring for repetitive work.
A person always checking
Your assistant reviews the exceptions, not just the automation's output.
Start small
Automate one workflow first and add more once you've seen the results.
Secure Implementation
The data your automations touch is handled under ISO 27001.
Why choose GetFriday for AI automation?
We've provided virtual assistants since 2005, and we approach automation the same way: technology should take away busywork, not responsibility.
Every automation we set up comes with an assistant who watches the results, handles exceptions and adjusts the workflow as your business changes. You always know what it's doing.
Your data is handled under ISO 27001, and our team already knows how to work in the tools you use, so you can adopt automation gradually, at your own pace.
Turning Group Meetings into Searchable Records with an AI-Powered Voice Platform
How GetFriday planned a voice platform that records group meetings, writes up the minutes, sends them to everyone involved, and lets people ask questions about what was discussed.
1. The Client Challenge
This client runs regular group meetings with a number of stakeholders. Most of what gets decided stays in the conversation, because nobody has the time to write it all up afterwards. They wanted each meeting captured and documented without anyone taking notes by hand.
Minutes were only part of the problem. People also needed to look back and find things, such as what one stakeholder said about a topic on a particular date. The client was also sitting on up to 20 GB of old meeting audio that nobody could search for. The main goal became a practical plan: get a simple first version in front of them quickly, then build the rest on top of it.
2. Our Approach
Step 1: Understanding the Flow
We started by mapping how a meeting should move through the system: record the audio, turn it into text, write the meeting document, send it out, file it by date, and let people ask questions about it later.
Step 2: Splitting the Work into Two Phases
After the client's feedback, we split delivery in two. Phase 1 is a basic voice app, so they can see recording, transcription and documents working early. Phase 2 adds the rest on top of that.
Step 3: Capture and Documentation (Phase 1)
The first version lets users record in the browser or upload a recording. It converts the speech to text with timestamps and labels who are speaking. From that, it builds a meeting document with attendees, topics, summary, decisions, action items, and what each person talked about.
Step 4: Sharing, Storage and Questions (Phase 2)
Phase 2 emails the document to everyone who attended and files every document by date, with access based on role. Stakeholders can also type a question in plain language. Answers are pulled only from the stored documents, with the meeting, date, speaker and passage shown, and the system says so when it can't find anything.
Step 5: Old Recordings and Ongoing Support
The existing audio archive is processed in the background alongside Phase 2. Once the platform is live, there is an initial period of free support, followed by pre-paid credits for maintenance.
3. What We Delivered
- A design and delivery plan for the voice platform, split into two phases.
- Meeting recording or upload, with transcription, timestamps and speaker labels.
- Automatic meeting documents covering attendees, summary, decisions, action items and each person's contribution.
- Emailing of documents to all stakeholders, with delivery status for each meeting.
- Date-wise storage with search, filters and role-based access.
- A question and answer feature that only uses stored meeting documents and shows its sources.
- A way to process the existing audio archive in bulk, including a progress view and re-runs for failed files.
- A suggested technology stack and a phased plan for building it.
4. The Results
The plan gives the client a working first version early on, with the full platform following in the second phase. The old audio archive can be processed alongside it, so past meetings become searchable too.
Once it is running, nobody has to take minutes by hand and every stakeholder works from the same record. We would track how many meetings are processed, whether documents reach everyone, how often questions get answered with a source, and how much of the archive has been converted.
Got one workflow you'd like automated first?
Send us the details and we'll come back with an estimate.
Get A Free QuoteGetting started takes about a day
Tell us roughly what you need. We'll handle the rest of the set-up.
Share Your Workflow
Which repetitive task or process you want automated, and which tools you already use.
We Build & Connect It
Our automation specialists build the workflow in your existing systems.
Your assistant keeps watch
A dedicated assistant checks the results and handles exceptions. You can follow everything in our online portal.
It can take repetitive work off your team. Think organizing information, helping draft content, summarizing documents and supporting some customer service or admin workflows. How much you gain depends on the process, your data quality, the tools, and how much human oversight stays in place. Before automating anything, weigh accuracy, privacy, integration needs and the cost of setting it up.
Finding good candidates for automation starts with your repetitive tasks, current workflows, data needs and business goals. We can talk through what you need and see whether process research or related help fits what we offer. Technical process audits, automation design and implementation need to be confirmed separately. Don’t assume they’re part of general virtual assistant support.
Bringing AI into your existing workflows can mean connecting apps, setting up automation rules, mapping data and testing how information moves between systems. Whether we can deliver that depends on our current technical capabilities, the tools involved and what the project needs. Before going ahead, confirm support for your specific apps, APIs, security requirements and scope.
Yes, as long as the tasks follow clear patterns and the right tools exist. Sorting enquiries, summarizing information, pulling data out of documents and drafting routine replies are good examples. Results depend on the workflow and how well the automation is built. People still need to review exceptions, sensitive information and decisions that really matter.
AI tools can help draft replies, sort enquiries, summarize conversations and route requests to the right place. Whether we can set these workflows up for you depends on our services, our technical expertise and the systems you use. Anything customer-facing needs a clear path to a human, proper testing and privacy safeguards.
Yes, it can be built around your workflows, apps, data and goals. How far you can customize it depends on how complex the process is and what the chosen tools can do. We’ll go through your requirements and confirm whether the process assessment, setup or technical implementation you need is something we offer.
It depends on the tools you pick, access permissions, data-sharing settings, retention policies and how the setup is done. Read each provider’s privacy terms, limit access to only what’s needed, and keep confidential data out of AI tools that haven’t been approved. Before we start, confirm our security controls, confidentiality terms and data-handling arrangements for your engagement.
15,000+ clients in 80+ countries
Started with the 40 hrs/week plan to see how I could automate my life, and it slowly morphed into them handling much of my business back end. They are familiar with Shopify, and their English was great. With minimal guidance on most things, they knew exactly what to do. For more custom requests, they clearly ask for direction when they need it and communicate clearly and pleasantly. I look forward to many more years working together!
Gregory Smith
Google Review
Have used Get Friday for about 6 months and have only positive feedback. I use my VA mostly to manage emails and process new enquiries onto our CRM, where I estimate that Kowsalya saves me about 90 minutes a day. She has also sourced consultants and prepared training material for my team. If you're thinking about getting a VA, you won't go wrong with Get Friday!
Stuart Salmon
Google Review
My VA has been fantastic, proactive and extremely responsive. I have been very happy with their overall service and I’m looking forward to continued working and expansion of my work. I use a lot of AI and yet the human common sense that’s needed is invaluable.
PRITHVIRAJ RAO
Google Review