Ecommerce Virtual Assistant for the Daily Running of Your Store
Once a store takes off, the owner usually ends up as customer service, stock controller and listings editor at once. A GetFriday assistant takes over those daily jobs in Shopify, Amazon Seller Central, WooCommerce or wherever you sell. AI drafts customer replies and product descriptions, and your assistant checks and sends them.
Growth brings more of everything
Order questions, returns and listing changes don't stop for a sale. When they pile up, it's customer trust and repeat orders that suffer first.
- More orders means more "where's my parcel?" emails.
- Returns and refunds wait until you have a spare hour.
- A price change on your site doesn't make it to Amazon or Etsy.
- Seasonal staff are hard to hire for six weeks of the year.

A normal day for your ecommerce assistant
Your assistant follows your policies on refunds, replacements and discounts, and asks you about anything outside them. AI handles the first draft of the routine writing; your assistant makes sure it's right.
Morning
Overnight customer messages answered, with AI drafting the replies and your assistant checking each against the order before sending.
During the day
New products listed, with AI writing first-draft descriptions. Prices and stock updated across channels, returns processed.
End of day
A short note to you: low-stock items, unusual orders and anything that needs your decision.
Up and running within a week
Most clients are handing over real work within the first few days. This is how it usually goes.
Tell us about your store
How you work, which tools you use, and the first jobs you'd like to hand over.
Meet your assistant
We match you with an assistant who has worked with online stores before, usually within one business day.
Start small
Your assistant shadows a few tasks first, learns how you like things done, then takes them over.
Change your hours when you need to
Add hours in busy months and drop back when things quieten down. No rehiring, no retraining.
We work in the tools you already use
Your assistant works in the storefront, helpdesk and marketing tools you already use.
Storefront
Shopify, WooCommerce or your store platform.
Customer support
Zendesk, Gorgias or your helpdesk.
Inventory and fulfilment
Your existing inventory and order management system.
Email and SMS
Klaviyo, Mailchimp or your marketing platform.
Support that fits how you sell
A side-hustle seller and a multi-channel brand need different things. This is how we usually help each.
Solo and side-hustle sellers
You're sourcing, packing and answering customers yourself, often around a day job.
Your assistant answers customers and updates listings, so the store keeps running when you're offline.
Growing D2C brands
Orders are growing faster than your small team can keep reply times down.
Your assistant handles support tickets and fulfilment issues, so growth doesn't hurt the customer experience.
Multi-channel sellers
Keeping listings, stock and messages in sync across your site and marketplaces is a constant juggle.
One assistant keeps your catalogue and customer replies consistent everywhere you sell.
What's different once you've handed it over
The list of tasks matters less than what stops landing on your desk.
Customer messages get answered the same day, even when you're busy. The returns pile starts to shrink.
Listings match across every channel. You hear about low stock before it runs out, not after.
You spend your time on products and growth. A busy sale weekend no longer means a backlog on Monday.
What store owners tell us
Genevieve HOOD
“I love working with Get Friday. My VA has helped my enormously to get my personal admin under control, making sure I don’t miss anything between my email and my calendar. I love getting my daily summary email from my VA, helping me stay on top of all the different parts of my life and also helping with purchases so that I don’t have to worry! I’m so grateful for how proactive he is, always open to feedback and thinking of reminders / questions that make my life easier. Getfriday has helped with my mental load and it has been a great experience so far.”
Same-Day
Typical reply time on customer messages
2005
The year GetFriday started
80+
Countries our clients work from
24/7
Team cover, even when your assistant is off
Questions store owners ask before starting
What sellers usually want to know first.

Spend less of your week answering "where's my order?"
Tell us about your store and we'll match you with an AI-enabled ecommerce assistant, usually within one business day.
Get started