For founders and early-stage teams

Virtual Assistant Services for Startups Ready to Scale

Early on, the founder does everything: product, sales, hiring, and the inbox. A GetFriday assistant takes the inbox, calendar, research and investor admin. AI transcribes calls, drafts updates and summarises research, and your assistant checks it all before it reaches you.

Get help as a founder See the task list
Inbox and calendar triage
Investor updates and research
AI meeting notes and summaries
The problem

Founder time is the scarcest thing you have

Every hour a founder spends on scheduling or formatting a deck is an hour not spent on customers, product or fundraising. It adds up faster than most founders realise.

  • The inbox grows faster than you can answer it.
  • Calendars across time zones and investors turn into a puzzle.
  • Investor updates, data rooms and research get done late at night.
  • An executive assistant hire feels too early for the stage you're at.
Startup founder virtual assistant handling admin and research
How it works

How an assistant fits around a founder

Your assistant takes the work that doesn't need you and keeps it moving. AI takes the first pass at the writing and research; your assistant makes sure it's right.

Inbox and calendar

Email sorted, routine replies drafted and meetings booked across time zones.

Investor and board admin

Monthly updates drafted from your metrics, data rooms kept tidy and board packs assembled.

AI-assisted research and notes

AI transcribes calls and summarises research on markets, competitors and prospects. Your assistant checks it and sends you a short brief.

Getting started

Up and running within a week

Most clients are handing over real work within the first few days. This is how it usually goes.

1

Tell us about your startup

How you work, which tools you use, and the first jobs you'd like to hand over.

2

Meet your assistant

We match you with an assistant who has worked with founders and startup teams before, usually within one business day.

3

Start small

Your assistant shadows a few tasks first, learns how you like things done, then takes them over.

4

Change your hours when you need to

Add hours in busy months and drop back when things quieten down. No rehiring, no retraining.

What we handle for founders

Inbox management

Email sorted, routine replies sent and important threads flagged.

Calendar

Meetings booked, rescheduled and prepared for across time zones.

Investor relations admin

Updates drafted, data rooms organised and follow-ups tracked.

Research

Market, competitor and prospect research summarised.

Hiring admin

Interview scheduling and candidate communication.

Travel and events

Trips, conferences and demo days arranged.

Your tools

We work in the tools you already use

Your assistant works in the tools your team already uses.

Email and calendar

Google Workspace or Microsoft 365.

Team tools

Slack, Notion, Linear or Asana.

Investor admin

DocSend, Carta or your data room.

CRM

HubSpot, Attio or a spreadsheet.

Who it's for

Support that fits your stage

A solo founder and a Series A team need different things. This is how we usually help each.

Solo founders

You're doing every job in the company, including the admin.

Your assistant takes the inbox and calendar, so you can spend time on product and customers.

Pre-seed and seed teams

Fundraising, hiring and customers all need the founder at once.

Your assistant runs investor admin and interview scheduling so nothing stalls.

Entrepreneurs with several ventures

Different businesses, different calendars, one person.

One assistant keeps each venture's admin separate and moving.

What changes

What's different once you've handed it over

The list of tasks matters less than what stops landing on your desk.

Week one

Your inbox is sorted every morning. Meetings get booked without the back-and-forth.

First month

Investor updates go out on time. Research arrives as a short brief instead of a weekend project.

After that

More of your week goes on product, customers and fundraising. You can put off hiring an executive assistant until it makes sense.

What founders tell us

Jonathan Yu
Jonathan Yu

“I have been using GetFriday for the past four months or so. The setup process was simple and quickly set up with my personal assistant. She has been very responsive and professional in all the tasks assigned. The most valuable part so far is that in keeping the same assistant, she is better able to understand how I operate and what I need so that tasks are easier to communicate and I can expect a consistent product. I have also found that having a support team behind my assistant for holidays and specific tasks has given me the peace of mind to not have to worry about the successful completion of tasks. I highly recommend their services and look forward to continue working with my assistant and GetFriday!”

1 day

Typical time to get started

2005

The year GetFriday started

80+

Countries our clients work from

24/7

Team cover, even when your assistant is off

Questions founders ask before starting

What founders usually want to know first.

Client working with a GetFriday virtual assistant

Founders and small teams give us the admin and day-to-day operational work so they can get on with the product, the customers and growth. What we take on depends on what’s available, but it can include research, scheduling, data management, CRM admin and a bit of marketing or website work. We’ll agree on the scope with you before anything starts.

Email and calendar management, market research, competitor analysis, keeping your lead database tidy, prepping documents, data entry, setting up meetings. That’s what people ask for most. Depending on our services, we might also cover website admin and marketing coordination. My suggestion is to write down the tasks that eat most of your week, then ask us which of them we can take.

Yes. Hand off the right admin tasks and you and your team spend less time on routine stuff. We can do scheduling, research, documentation, data entry and CRM updates. How much time you actually get back depends on the volume of work, how clearly you explain what you want, and how well it fits the way you already work.

Startups change fast as the team, the customer base and the operations grow, so it’s a fair question. We can talk through what arrangements are on offer and whether they’ll stretch when your workload or responsibilities shift. Before you start, find out how new tasks, extra hours, price changes and scope changes get handled.

Yes. We work with startups across time zones on admin, customer service, scheduling and the daily running of things, so you can keep up as the workload grows.

We might be able to. Think competitor comparisons, industry research, collecting customer information and organizing public market data. Depending on the scope, we can turn what we find into summaries or comparison tables. If you need heavier forecasting or specialist analysis, check that with us separately.

Possibly, for some marketing and website tasks. It depends on our services and technical skills. That could be content coordination, website updates, marketing research, SEO admin and CRM upkeep. Before we set the scope, work out what you really want: hands-on admin, specialist technical work, marketing strategy or running campaigns.

Get your time back for building

Tell us about your startup and we'll match you with an AI-enabled assistant, usually within one business day.

Get started